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The Planned Giving Key: Lock in tomorrow's gifts today

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Wednesday, June 8, 2011
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IN THIS EDITION
From Lorri Featured Article
Breakthrough Tips Lorri Recommends
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PERSONAL NOTE FROM LORRI

Dear <$firstname$>,

Welcome to THE PLANNED GIVING KEY(TM), a newsletter to help you increase your fundraising success with planned gifts!

If you've been reading The Planned Giving Key for the last two years, you probably know that I have loved charitable gift annuities ever since I started working with them back in the 1990's. And I'm definitely not the only one...they were almost the best thing since sliced bread.

So, my question to you is: how do you feel about offering charitable gift annuities to your donors? It's become quite a hot topic in the last few years. You are the community I serve and I invite your thoughts and questions on this issue. Please send them to me at lgreif@breakthroughphilanthropy.com or lgreif@easypg.com or let me know what you really think on my blog: www.plannedgivingbreakthroughs.com.  

Working to Bring You Breakthroughs in Philanthropy,

A warm welcome to our new Planned Giving Key subscribers!

FEATURED ARTICLE

   

Gift Annuities - Then & Now

Gift annuities were much simpler then and I kept thinking that it was the exception to the rule that says “if it looks too good to be true…it is”.   Fewer types of gift annuities and fewer funding options (in NY State it was just cash or marketable securities) made it seem pretty basic.  Even getting the permit was relatively easy – no pre-deposit required to a segregated account and charitable gift annuity rates were rarely revised more often than every 2 or 3 years.

And the benefits for the donor and the nonprofit were as clear as day.  Improved income for donors and the ability to make a gift to a favorite organization that might not have taken place without the annuity payments; a charitable deduction and tax advantaged treatment of capital gains and annuity payments. Guarantees for the donor; irrevocable deferred gift for a charitable organization– do you blame me for loving charitable gift annuities?

Yet like just about everything else in life, charitable gift annuities have become more complex than they used to be. There is a wider variety available to meet donors’ differing needs and more funding options, which is good.

We are also in a very difficult economy to say the least. Situations of all kinds have arisen in many areas and gift annuities have not been untouched.  Some nonprofits’ reserve funds fell below required levels due to the tumultuous market gyrations. This left organization executives and leadership feeling vulnerable, especially when other resources had to be tapped to replenish the reserve funds.  It was a situation that rarely (perhaps never) had arisen before and it put many professionals into a state of shock and concern.

Negative articles appeared in the Wall Street Journal and Forbes a while back, which were misleading and full of innuendo and misinformation. They gave donors a scare too although their annuity payments were not in jeopardy.

Gift annuities were issued back more than 150 years. To date, I know of no legitimate nonprofit that has defaulted on its annuity payments…ever.

More complex also means added attention and even unfavorable attention has some good points.  Charitable gift annuities fall under the oversight of state insurance agencies and many took a stronger look at their programs and tightened their requirements including reserve levels. Getting a permit to offer gift annuities is also more complicated and may require a deposit in a segregated account as part of the application process. I can’t count how many different contracts there are now to handle all the alternatives when this type of gift is made.

The ACGA revised its tables and formulas to more appropriately track the current economic situation so that donors will be better protected and nonprofits will be more likely to have a reasonable gift remaining when the annuity payments end. That is after all, the whole point…it’s a charitable gift.

As it is when the 7520 rate falls below 3% it becomes difficult to maintain the required remainder value with certain ages.   In fact annuity payout rates and internal rates have been revised again by the ACGA (American Council on Gift Annuities) and will go into effect July 1, 2011. Go to www.acga-web.org for the new rate tables and information about how they’ve been refigured.   I think if you stay with ACGA recommendations your annuity program should stay in good shape.

Still, I know that there are several nonprofits that were frightened by the negative articles and market dips.  Some have even stopped offering annuities, which is a shame because the currently lower rates are a way to average down their annuity expenses.  It’s also possible their donors are doing annuities with other organizations because they can’t get them where they once were able.

So, it appears that charitable gift annuities are not as much fun as they used to be. But, I still love them. 

BREAKTHROUGH TIPS

Truthfully, I love gift annuities because they are still a wonderful way for donors to improve their cash flow and make a gift to a charity that might not otherwise be possible.  It doesn’t get much better than when someone earning 1% on their money can get 5%, 6% and more on their money, really improve their financial situation, and qualify for a charitable deduction because they’re helping a nonprofit they love.  It’s a wonderful way for charities to bring in gifts possibly not otherwise available to them and help their donors too.

Yes, it's more complicated and it takes more work and responsible thinking, and there's more stress and oversight because of the market and overall financial fear, but charitable gift annuities still do now what they did way back then...so I still love them.

 
LORRI RECOMMENDS 

Great Charitable Gift Annuity Administration at PNC Planned Giving Services 

Here I am at NYPPS 2011 with my favorite planned gift administration professionals: Chris McGurn and Elizabeth Aycock of PNC Bank Planned Giving Services

 

LinkedIn Group - easyPG®  Group to Create Successful Planned Giving Campaigns

our easyPG®  Page on Facebook and get into the conversation about planned giving.

 

ABOUT LORRI

Lorri M. Greif, CFRE, president of Breakthrough Philanthropy, Inc., and creator of the easyPG® Program has worked for more than two decades in the nonprofit community focused on planned giving and major gifts.

She has created and implemented successful major gift and planned giving campaigns for both local and national nonprofits and her skill in training staff and leadership has made her a favorite speaker at planned giving seminars and conferences around the nation. 

Her unique experience in building or re-working varied major gift and planned giving fundraising campaigns from “the ground up” sets her apart from the crowd.

Lorri is a former board member of Women in Development (WID) and is still active on committees. She is also a member of the Association of Fund Raising Professionals (AFP), the Philanthropic Planning Group of Greater New York (PPGGNY), the Partnership for Philanthropic Planning (PPP), the American Council on Gift Annuities (ACGA), and served on the National Board of Gift-Planning Consultants for Planned Giving MENTOR™, a newsletter for beginners to gift planning. Her articles on gift planning and planned giving campaigns are widely published on line and in print and this year she is a member of the planning committee for the 2011 New York Philanthropic Symposium. She can be reached at lgreif@breakthroughphilanthropy.com or lgreif@easypg.com

 

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